Microsoft defends aggressive Windows 10 update pop-up as market share grows

Microsoft defends aggressive Windows 10 update pop-up as market share grows”

Microsoft's aggressive Windows 10 upgrade strategy might be paying off because more users are switching to the new OS, but there are also customers who are very angry about this approach and now are turning against the company.

Some would argue it's the "multiple notifications" that's the problem, but nonetheless, the tactic seems to be working, as Windows 10 marketshare has increased from 15.34% at the beginning of April to 17.43% today.

However, it is not entirely Microsoft's error here because as the aforesaid Chinko Project member describes that the system wasn't created to use a metered connection (which would have or else stopped the download of Windows 10 files) and the IT guy wasn't using any technique to block the upgrade to the OS. The window closes and you carry on with your life. Microsoft hasn't yet commented on this petition and the chances are that the company will ignore it completely. The Windows 10 upgrade is a choice - created to help people take advantage of the most secure and most productive Windows.

Microsoft told the BBC that the rationale for the change was to ensure as many people as possible were able to take advantage before Windows 10 became a paid product.

Furthermore, with the pop-up nag box ('Get Windows 10' or GWX), an option should be added to not only decline the upgrade, but to cease further reminders if the user is sure they never intend to upgrade.

"As we shared in October, Windows 10 will be offered as a "recommended" update for Windows 7 and 8.1 customers whose Windows Update settings are configured to accept "recommended" updates".

However, this time around, clicking on the controversial cross will start the upgrade.


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