Facebook's new privacy review notice is meant to protect itself-not you

Facebook's new privacy review notice is meant to protect itself-not you”

It leads to the speculation of enforcing a strict new European privacy law. The users need to click on the 'Review Now' prompt which will take the user to their settings for Facebook Messenger on mobile. "[Your name], please review your data settings by 25 May to continue using Messenger".

For tech giants, especially those that rely heavily on data for ad revenue-like Facebook and Google-the GDPR passing into law is a nightmare scenario.

Facebook has been having a tough few weeks with its latest misfortunes triggered by the Cambridge Analytica data breach scandal that broke out recently.

Europe's new General Data Protection Regulation (GDPR) rolls out on 25th May too. GDPR will ask the Facebook users whether they are happy to share their political views, racial or ethnic origin, biometric data, health, or sexual orientation.

Fuel was also added to the fire when Facebook confirmed it had deleted CEO Mark Zuckerberg's messages from several recipients' inboxes on Facebook. So the Messenger pop up appears to be Facebook's idea of explicit consent. WhatsApp was the first to receive the feature last year, letting users revoke messages if being done within a short period. The maximum fine for failing to obey the rules is 4 percent of a company's global annual turnover, or €20 million, whichever is greater. But it is not yet clear that how Facebook will let its users see and control data that they do not even know that they are giving up. By the looks of it, we can expect an Instagram-like unsend feature that would completely wipe off the message and space from the chat windows. That is, Facebook collects data by default until the user proactively tells it not to.

Сomo este

Más reciente